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    TV Commercial Case Study Sunset
    TV Commercial Case Study: Sunset Communities AdvertisingBrandingCase StudyTelevision Commercials

    TV Commercial Case Study: Sunset Communities

    It’s a heartbreaking story repeated by countless family members whose loved ones reside in assisted living communities: staff members requiring residents to conform to schedules…
    The Creative Block
    The Creative BlockOctober 31, 2016
    5 tips for making your website more mobile friendly
    5 Easy Tips for Making Your Website More Mobile Friendly. DesignWebsite DesignWebsitesWisdom

    5 Easy Tips for Making Your Website More Mobile Friendly.

    Since early 2015, Google’s algorithms have been factoring a website’s mobile friendliness into its search rankings. Simply put, Google rewards websites optimized for viewing on…
    The Creative Block
    The Creative BlockOctober 26, 2016
    Tagline of the Month: MetLife’s Navigating Life Together BrandingCopywritingDesignIdeas For YouTaglines

    Tagline of the Month: MetLife’s Navigating Life Together

    In the 1980s, MetLife set out to soften consumer perceptions about the insurance giant. That’s when the New York-based company first employed Snoopy as its…
    The Creative Block
    The Creative BlockOctober 25, 2016
    Paul Rand and How to Hire a Professional Designer DesignIdeas For YouLogosPaul RandWisdom

    Paul Rand and How to Hire a Professional Designer

    When Steve Jobs launched NeXT in the 1980s, he approached renowned graphic designer Paul Rand about creating the new company’s logo. Jobs later recalled his…
    The Creative Block
    The Creative BlockOctober 18, 2016
    Nonprofit Video Case Study: Little Sisters of the Poor Digital MarketingIdeas For YouInnovationNonprofit MarketingVideo Marketing

    Nonprofit Video Case Study: Little Sisters of the Poor

    The Little Sisters of the Poor’s Sacred Heart Home was preparing for its annual fundraising dinner and hoped a unique nonprofit video could help explain…
    The Creative Block
    The Creative BlockOctober 17, 2016
    Vera Bradley’s “It’s good to be a girl” posters are offensive AdvertisingCopywritingTaglinesWisdom

    Vera Bradley’s “It’s good to be a girl” posters are offensive

    New York City subway riders got an early look at Vera Bradley’s newest marketing campaign recently, and many women responded with disdain.
    The Creative Block
    The Creative BlockOctober 12, 2016
    Why You Need to Embrace Inbound Marketing AdvertisingIdeas For YouInbound MarketingMarketingWisdom

    Why You Need to Embrace Inbound Marketing

    Is advertising dead? Many marketing experts have been asking that question—and, for the most part, answering affirmatively—for twenty years. New technologies have certainly cut into…
    The Creative Block
    The Creative BlockOctober 4, 2016
    Tagline of the Month: IHOP’s Eat Up Every Moment BrandingCase StudyTaglinesWisdom

    Tagline of the Month: IHOP’s Eat Up Every Moment

    While some competitors are touting their new all-day breakfast menus, IHOP is helping diners remember that the pancake chain has always served breakfast around the…
    The Creative Block
    The Creative BlockSeptember 27, 2016
    How to turn the RFP process on its ear Ideas For YouSalesWisdom

    How to turn the RFP process on its ear

    If you’re in sales, you’ve undoubtedly experienced this: a prospective client you’ve been pursuing finally rewards your dogged persistence—by including you in the company’s latest…
    The Creative Block
    The Creative BlockSeptember 20, 2016
    Why Your New Website Isn’t Working, and How You Can Fix It AdvertisingGuest BlogIdeas For YouWebsite DesignWisdom

    Why Your New Website Isn’t Working, and How You Can Fix It

    A Guest Blog Post: Jay Malcolm So, you just finished a website redesign and, by all accounts, your team really nailed it. Indeed, it probably…
    The Creative Block
    The Creative BlockAugust 31, 2016
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