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    Your Ideal Customer is a 26-Year-Old Called Henry AdvertisingIdeas For YouMarketingMillennialsWisdom

    Your Ideal Customer is a 26-Year-Old Called Henry

    If you were to focus all your organization’s marketing efforts on consumers of a single age, which age would you choose?
    The Creative Block
    The Creative BlockNovember 15, 2017
    Three Marketing Tips from a 22-Year-Old Entrepreneur BrandingGuest BlogIdeas For YouMarketingWisdom

    Three Marketing Tips from a 22-Year-Old Entrepreneur

    A Guest Blog Post: Rob Lorenzo Everyone, it seems, is a marketing guru these days. I’m constantly hearing or reading advice on how to build…
    The Creative Block
    The Creative BlockOctober 10, 2017
    How a Bowl of Apples Proved Critics Wrong AdvertisingLeo BurnettWisdom

    How a Bowl of Apples Proved Critics Wrong

    When Leo Burnett launched his ad agency, some observers questioned his wisdom. The Creative Block is closing in on our second successful year in business…
    The Creative Block
    The Creative BlockOctober 6, 2017
    Are Your Digital Ads Offending Consumers? AdvertisingDigital MarketingMarketing

    Are Your Digital Ads Offending Consumers?

    Could digital advertising negatively impact your brand? A recently released report from the CMO Council and Dow Jones indicates that 72 percent of chief marketing…
    The Creative Block
    The Creative BlockSeptember 28, 2017
    3 Reasons to Redesign Your Company’s Logo AdvertisingBrandingCase StudyDesignIdeas For YouLogosMarketing

    3 Reasons to Redesign Your Company’s Logo

    First impressions are crucial, both in personal and professional realms. Because logos are typically seen as representative of a company’s goals and mission, maintaining one…
    The Creative Block
    The Creative BlockJuly 14, 2017
    Inbound Marketing Defined AdvertisingDigital MarketingIdeas For YouInbound MarketingSocial MediaWebsites

    Inbound Marketing Defined

    Inbound marketing is a rapidly growing, highly effective business tactic. Indeed, since 2006, inbound has surpassed outbound marketing as the most effective way to market…
    The Creative Block
    The Creative BlockJune 21, 2017
    Do Nonprofit Organizations Benefit from Marketing?
    Do Nonprofit Organizations Benefit from Marketing? AdvertisingCause MarketingIdeas For YouNonprofit MarketingVideo Marketing

    Do Nonprofit Organizations Benefit from Marketing?

    Many nonprofit organizations believe that, because they do not generate revenue, they don’t need to market their services. While that is a seemingly reasonable thought,…
    The Creative Block
    The Creative BlockMay 25, 2017
    Is Radio Advertising Still Successful?
    Is Radio Advertising Still Successful? AdvertisingMarketingMusic in AdvertisingRadioWisdom

    Is Radio Advertising Still Successful?

    Like many people, the first thing I do after turning my key in the car's ignition is power on my radio. Why? Because car rides…
    The Creative Block
    The Creative BlockMay 18, 2017
    Are TV Commercials Obsolete? AdvertisingDigital MarketingIdeas For YouMarketingTelevision CommercialsWisdom

    Are TV Commercials Obsolete?

    A common misconception in today’s ever-changing world is that, as new forms of technological communication are introduced, the old will get lost in transition. Nowhere…
    The Creative Block
    The Creative BlockMay 15, 2017
    What Paul Rand Taught Us About Design Politics DesignMarketingPaul RandWisdom

    What Paul Rand Taught Us About Design Politics

    At The Creative Block, some of our best work never makes it to our website’s portfolio page. Instead, it ends up on the proverbial cutting…
    The Creative Block
    The Creative BlockApril 30, 2017
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