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    Music in Advertising: Seeing What You Hear AdvertisingGuest BlogIdeas For YouMusic in AdvertisingTelevision CommercialsWisdom

    Music in Advertising: Seeing What You Hear

    A Guest Blog Post: Jake Pilewski Do me favor? Search Google Images for “puppy.” Now pull up YouTube, Apple Music, or Spotify—or your preferred way…
    The Creative Block
    The Creative BlockDecember 8, 2016
    Marketing Lessons from the 2016 Electoral College AdvertisingIdeas For YouWisdom

    Marketing Lessons from the 2016 Electoral College

    In the days immediately following the U.S. presidential election, executives from the McCann Worldgroup advertising agency gathered to discuss the implications of Donald Trump’s victory.…
    The Creative Block
    The Creative BlockNovember 29, 2016
    Tagline of the Month: National Geographic’s Further BrandingCopywritingMarketingTaglines

    Tagline of the Month: National Geographic’s Further

    As part of a global rebranding effort, National Geographic has unveiled a new tagline: “Further.” The company will use the slogan across various media properties, including…
    The Creative Block
    The Creative BlockNovember 16, 2016
    5 Tips for Marketing Your Assisted Living Community BrandingGuest BlogIdeas For YouSalesWisdom

    5 Tips for Marketing Your Assisted Living Community

    A Guest Blog Post: Gayle Young Marketing assisted living communities to seniors—who wish to remain independent but oftentimes require help with daily living activities—is becoming more…
    The Creative Block
    The Creative BlockNovember 14, 2016
    Why Your Marketing Deserves a Professional Photographer AdvertisingCase StudyGuest BlogIdeas For YouPhotography

    Why Your Marketing Deserves a Professional Photographer

    A Guest Blog Post: Nick Amrhein When looking at a print ad, I can always spot an image purchased from a stock photo site. Of…
    The Creative Block
    The Creative BlockNovember 10, 2016
    Cognitive Age: Who is Your Senior Discount Offending? Baby BoomersIdeas For YouWisdom

    Cognitive Age: Who is Your Senior Discount Offending?

    It has happened a few times now. While paying at a restaurant, retailer, or movie theater, the amount I owe somehow ends up being less…
    The Creative Block
    The Creative BlockNovember 7, 2016
    Website Development FAQ
    FAQs About Website Development DesignIdeas For YouWebsite DesignWebsites

    FAQs About Website Development

    Listed below are some popular questions we're often asked about website development. While we don't profess to have all the answers, we have a good handle on the inquiries listed…
    The Creative Block
    The Creative BlockNovember 1, 2016
    TV Commercial Case Study Sunset
    TV Commercial Case Study: Sunset Communities AdvertisingBrandingCase StudyTelevision Commercials

    TV Commercial Case Study: Sunset Communities

    It’s a heartbreaking story repeated by countless family members whose loved ones reside in assisted living communities: staff members requiring residents to conform to schedules…
    The Creative Block
    The Creative BlockOctober 31, 2016
    5 tips for making your website more mobile friendly
    5 Easy Tips for Making Your Website More Mobile Friendly. DesignWebsite DesignWebsitesWisdom

    5 Easy Tips for Making Your Website More Mobile Friendly.

    Since early 2015, Google’s algorithms have been factoring a website’s mobile friendliness into its search rankings. Simply put, Google rewards websites optimized for viewing on…
    The Creative Block
    The Creative BlockOctober 26, 2016
    Tagline of the Month: MetLife’s Navigating Life Together BrandingCopywritingDesignIdeas For YouTaglines

    Tagline of the Month: MetLife’s Navigating Life Together

    In the 1980s, MetLife set out to soften consumer perceptions about the insurance giant. That’s when the New York-based company first employed Snoopy as its…
    The Creative Block
    The Creative BlockOctober 25, 2016
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