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    Why Your Marketing Deserves a Professional Photographer AdvertisingCase StudyGuest BlogIdeas For YouPhotography

    Why Your Marketing Deserves a Professional Photographer

    A Guest Blog Post: Nick Amrhein When looking at a print ad, I can always spot an image purchased from a stock photo site. Of…
    The Creative Block
    The Creative BlockNovember 10, 2016
    Cognitive Age: Who is Your Senior Discount Offending? Baby BoomersIdeas For YouWisdom

    Cognitive Age: Who is Your Senior Discount Offending?

    It has happened a few times now. While paying at a restaurant, retailer, or movie theater, the amount I owe somehow ends up being less…
    The Creative Block
    The Creative BlockNovember 7, 2016
    Website Development FAQ
    FAQs About Website Development DesignIdeas For YouWebsite DesignWebsites

    FAQs About Website Development

    Listed below are some popular questions we're often asked about website development. While we don't profess to have all the answers, we have a good handle on the inquiries listed…
    The Creative Block
    The Creative BlockNovember 1, 2016
    TV Commercial Case Study Sunset
    TV Commercial Case Study: Sunset Communities AdvertisingBrandingCase StudyTelevision Commercials

    TV Commercial Case Study: Sunset Communities

    It’s a heartbreaking story repeated by countless family members whose loved ones reside in assisted living communities: staff members requiring residents to conform to schedules…
    The Creative Block
    The Creative BlockOctober 31, 2016
    5 tips for making your website more mobile friendly
    5 Easy Tips for Making Your Website More Mobile Friendly. DesignWebsite DesignWebsitesWisdom

    5 Easy Tips for Making Your Website More Mobile Friendly.

    Since early 2015, Google’s algorithms have been factoring a website’s mobile friendliness into its search rankings. Simply put, Google rewards websites optimized for viewing on…
    The Creative Block
    The Creative BlockOctober 26, 2016
    Tagline of the Month: MetLife’s Navigating Life Together BrandingCopywritingDesignIdeas For YouTaglines

    Tagline of the Month: MetLife’s Navigating Life Together

    In the 1980s, MetLife set out to soften consumer perceptions about the insurance giant. That’s when the New York-based company first employed Snoopy as its…
    The Creative Block
    The Creative BlockOctober 25, 2016
    Paul Rand and How to Hire a Professional Designer DesignIdeas For YouLogosPaul RandWisdom

    Paul Rand and How to Hire a Professional Designer

    When Steve Jobs launched NeXT in the 1980s, he approached renowned graphic designer Paul Rand about creating the new company’s logo. Jobs later recalled his…
    The Creative Block
    The Creative BlockOctober 18, 2016
    Nonprofit Video Case Study: Little Sisters of the Poor Digital MarketingIdeas For YouInnovationNonprofit MarketingVideo Marketing

    Nonprofit Video Case Study: Little Sisters of the Poor

    The Little Sisters of the Poor’s Sacred Heart Home was preparing for its annual fundraising dinner and hoped a unique nonprofit video could help explain…
    The Creative Block
    The Creative BlockOctober 17, 2016
    Vera Bradley’s “It’s good to be a girl” posters are offensive AdvertisingCopywritingTaglinesWisdom

    Vera Bradley’s “It’s good to be a girl” posters are offensive

    New York City subway riders got an early look at Vera Bradley’s newest marketing campaign recently, and many women responded with disdain.
    The Creative Block
    The Creative BlockOctober 12, 2016
    Why You Need to Embrace Inbound Marketing AdvertisingIdeas For YouInbound MarketingMarketingWisdom

    Why You Need to Embrace Inbound Marketing

    Is advertising dead? Many marketing experts have been asking that question—and, for the most part, answering affirmatively—for twenty years. New technologies have certainly cut into…
    The Creative Block
    The Creative BlockOctober 4, 2016
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